Acrobator pushed Lamoda (, the Russian fashion startup, from zero to leadership in less than 6 months. With Bas Godska as Virtual CMO ® the company fine tuned marketing business processes, developed sustainable acquisition and retention marketing channels and one of the most perfect client-oriented customer service in Russia and CIS. Currently Lamoda is one of the leading fashion online retailers in Russia and CIS.

Lamoda offers more than 1 000 000 products and 900 international brands. Positioned as a leader in customer experience, Lamoda offers free shipping and a try-on service, as well as 365-day-period for free of charge returns. Lamoda was launched in 2011 by Rocket Internet (its four founders Dominik Picker, Florian Jansen, Burkhard Binder and Niels Tonsen). Lamoda’s existing investors are named as Investment AB Kinnevik, Access Industries, JP Morgan, Summit Partners, World Bank Group’s IFC and Tengelmann.