About us

Acrobator is a leading Digital Marketing and E-commerce consulting firm, targeting Europe and the CIS (Commonwealth of Independent States). Founded by Bas Godska, a "Digital Dutchman" with two decades of worldwide experience, Acrobator's team of strategists and marketing professionals work with medium and large internet companies, omnichannel retailers and global financial institutions.

★ We help International Companies successfully enter the complex CIS and European market

★ We enable Russia’s top 100 E-commerce and Omnichannel companies achieve growth through improved performance

★ We provide Russian/CIS market intelligence to the world’s leading VCs, investment banks and hedge funds

★ We invest in promising tech marketing and E-commerce projects. Our portfolio consists of over 30 companies

★ We know E-commerce, we live Digital Marketing

Learn how our methodology can raise your profitability

Acrobator team will demonstrate Acrobator’s products and estimate its potential impact on your business.

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Our Services

We have unique industry expertise that allows us to solve a wide range of complex problems. We are passionate about fixing digital challenges that matter to our clients. We find the real issues, we offer and execute highly tailored, actionable recommendations. We uncover our clients’ hidden performance potential by thoroughly scanning and improving their business with Acrobator's proprietary C.A.S.H.C.O.W. B.O.M.B.E.R.© growth hack formula.

Contact our team to receive a full presentation with company overview, services and cases. We will determine where we can apply our knowledge and industry force best in your company.


Bas Godska representing the Acrobator company developed and implemented lastminute.com’s Benelux e-business strategy, set up pan-European search engine team, assisted in cost-effective reorganisation, integration, outsourcing of five lastminute.com Benelux companies and established aggressive (triple digit) growth for Benelux locales. Bas Godska instigated and coordinated tech integration of online tools like Omniture, Digimine, Tradedoubler, LFE, Dynamic Packaging engine, DART, Waverunner, Zope Frontier CMS, Epiphany, Admeta, various white labels (e.g. American Airlines) and various internal tools. Also he coordinated pan-European commercial advertising campaigns, co-generated 8-digit bottomline media sales revenue. Managed international Marketing, MIS and Webmastering teams across the multiple lastminute.com brands (holidayautos.be, holidayautos.nl, travelprice.be, nl.lastminute.com, urbanbite.nl) : 47 staff, 6 direct reports.

Lastminute.com was founded in London by Martha Lane Fox and Brent Hoberman in 1998 to offer late holiday deals online. Today, Lastminute.com is the champion of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what Lastminute.com lives for. The company has been doing it since 1998 and it reckons it is the best at it. When the company asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned lastminute.com. Hotels, spa days, city breaks, meals out, theatre ticket… lastminute.com provides customers with great last minute deals which enable and inspire spontaneity.

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