Acrobator and Bas Godska as the eCommerce director developed and kickstarted Gloria Jeans’ online strategy as a part of the company’s new direction, evangelising the multichannel approach within a 100% offline organisation. Bas Godska quantified the impact of Online on the whole business, relaunched customer loyalty program, selected suitable advertising and research agencies, recruited, trained and managed team of 23 (online PR, social media, e-mail marketing, content management, website development & UI, context advertising, SEO and more).
GJ brings the latest in fashion to its customers as a result of having design and merchandising centers in Italy, USA, Brazil, Korea, China, Japan and Russia. According to McKinsey & Company, GJ is the fastest growing retailer in the world. Founded by Vladimir Melnikov in 1988 to make Jeans available at “value for money” to all Russians, now GJ has thousands of employees and dozens of offices around the world. GJ has 600 stores across all time zones of Russia and Ukraine and is recognised as #1 retail brand in Russia.