Acrobator and its CEO Bas Godska currently consult Beauty United on digital marketing and omni channel strategy. Also Bas Godska is an angel investor, who came into the company on its seed stage. The Acrobator team managed to develop profitable online acquisition channels and fine tune business processes in merchandising, logistics and marketing which let Beauty United become breakeven within only 1 year.
Beauty United (www.beunited.ru) is one of the fast growing Russian online beauty store with more than 20 000 SKUs assortment. The main company’s focus is promoting and selling premium products (niche fragrance and professional cosmetics). Its the only online store which has official wholesale partnerships with main premium distributors and brands in Russia and CIS. Besides online channel, the company moves into offline and b2b sectors with its omni channel expansion strategy.